Yan said:
Luxury brands target occasional outdoorsy types who value style over function.
It seems they’re more about the look rather than true outdoor performance.
I’m more concerned when outdoor brands become too focused on fashion and forget their roots.
Merritt said:
I’m more concerned when outdoor brands become too focused on fashion and forget their roots.
Yes, it’s a troubling trend when brands shift away from their core outdoor focus.
Corporate investments often shift the focus from quality to profits.